Reviewed · SANTORINI TOURS
Best of Santorini Customized Private Tour
Santorini rewards a flexible plan. This private driving tour lets you shape your day around the island’s famous villages, volcanic beaches, archaeological sites, wineries, and sunset viewpoints instead of following a fixed group schedule. I especially like the private vehicle and hotel, airport, or port pickup, which make a big difference on an island where roads, crowds, and cable-car lines can complicate a short visit. I also like the freedom to choose between Oia, beaches, wine tasting, villages, and ancient Akrotiri. The main caution is that the tour can feel rushed if you try to cover too much in four hours, and the vehicle size and comfort should be confirmed carefully for larger groups.
The tour costs about $72.56 per person, with lower per-person prices sometimes possible for larger groups. That is fair if you are sharing the cost of a private vehicle and want to see several far-flung parts of Santorini in one day. It is less appealing if you only want a slow walk through Oia, since you would be paying for flexibility you may not use.
In This Review
- Key points at a glance
- Why a private car helps on Santorini
- Oia and Finikia: famous views with a quieter side
- Firostefani and Pyrgos: two different views of Santorini
- Profitis Ilias and Santorini’s highest views
- Black Sand Beach, Red Beach, and the volcanic coast
- Akrotiri: Santorini’s most important historical stop
- Akrotiri Lighthouse and the quieter sunset option
- Megalochori and Santorini’s wine country
- Ftelos Brewery for a different taste of the island
- How much can you really see in four to eight hours?
- Cruise port details and mobility concerns
- Price, inclusions, and overall value
- Should you book the Best of Santorini Customized Private Tour?
- FAQ
- How long does the private Santorini tour last?
- Is hotel pickup included?
- Where do cruise passengers meet the driver?
- Are cable-car tickets included?
- Is admission to Akrotiri included?
- Is wine tasting included in the price?
- Can I choose the places I visit?
Key points at a glance
- Choose four to eight hours: A short visit can cover major sights, while a longer day allows time for beaches, wine, lunch, and ancient Akrotiri.
- Your driver helps shape the route: You can name your priorities, then ask for practical advice on timing, viewpoints, food, and sunset.
- Oia is not the whole island: The route can include quieter villages, the southern coast, the highest point, wineries, and volcanic beaches.
- Cruise passengers need a cable-car plan: Pickup is at the upper cable-car station, and round-trip cable-car tickets cost an additional €20 per person.
- Wine tasting costs extra: Tastings are optional and are not included in the tour price.
- Private means your group only: This is useful for families, couples, and cruise visitors who want control over stops and pace.
Why a private car helps on Santorini
Santorini looks compact on a map, but the sights are spread across a long, narrow island. Oia is at the northern tip, while Akrotiri, Red Beach, the lighthouse, and several wineries lie in the south. Pyrgos, Profitis Ilias, and the black-sand beach sit between them.
A private vehicle saves you from arranging separate taxis or trying to combine buses with limited sightseeing time. You also avoid the usual problem of joining a large group that must move on just as you find a good viewpoint. Here, you can ask to linger over photos, shorten a stop, or replace a winery with the beach.
The vehicle is air-conditioned and bottled water is provided. The driver also carries a map and functions as a local driver and guide. Several highly praised guides are named in the feedback, including Theo, Dimitris, Vasilis, Joanna, and Alexi. You cannot assume you will receive a particular person unless that is arranged in advance, but the repeated praise for prompt pickups, clear communication, island knowledge, and flexible planning is encouraging.
For six people, one complaint described a cramped vehicle and a noisy rear fan that made conversation difficult. The company says its fleet ranges from seven to 50 seats, but I would still confirm the exact vehicle before booking if your group is large, tall, or carrying mobility equipment.
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Oia and Finikia: famous views with a quieter side

Oia is the essential first stop for most people. Its whitewashed lanes, blue-domed chapels, caldera views, cafés, and small shops provide the classic Santorini scene. You get about an hour here in the suggested route, though a longer private tour can allow more time.
The appeal is obvious, but Oia is also the place most likely to feel crowded. Your driver may help you reach well-known photo points at a sensible time, yet the village can still be busy during the day. Wear shoes with a good grip. The lanes and steps are uneven, and you will spend much of the visit on foot.
Finikia, just outside Oia, offers a useful contrast. Its old cave houses, courtyards, flowers, and quiet alleys show a more traditional side of the island. The suggested 10-minute stop is brief, so think of it as a photo pause rather than a full village visit. If old architecture matters to you, ask to spend longer there and reduce time elsewhere.
An afternoon departure gives you the option of staying in Oia for sunset. This is one of the tour’s strongest ideas, but it requires a longer booking and careful timing. Oia sunset is famous for good reason, yet the experience can involve heavy crowds. If you prefer a calmer end to the day, ask about the Akrotiri Lighthouse instead.
Firostefani and Pyrgos: two different views of Santorini

Firostefani sits just north of Fira and is now connected to the capital. The stop is mainly for the famous blue dome and views toward Fira, the sea, and the volcano. The planned 15 minutes is enough for a photo, not for a relaxed walk through the settlement.
Pyrgos offers more substance. This traditional Cycladic village has narrow lanes, hidden courtyards, and a medieval castle at the top. The 25-minute stop gives you time to walk uphill and see the village, though anyone with limited mobility may need more time or may prefer to enjoy the lower lanes.
I like having Pyrgos in the mix because it keeps the day from becoming a parade of postcard stops. Oia and Firostefani show Santorini’s polished public face. Pyrgos gives you a better sense of the island’s older village form, where the streets were built for shade, defense, and foot traffic rather than cars.
Profitis Ilias and Santorini’s highest views

The Monastery of Profitis Ilias sits at the island’s highest point. From here, you can look across Santorini and toward neighboring islands. The monastery dates from the 18th century and provides a quieter pause after the more famous northern viewpoints.
The planned visit lasts about 20 minutes. That is enough for a look around and photos, but not a long religious or cultural visit. Dress respectfully when entering a religious site, and remember that the attraction is as much the view as the building.
This stop makes particular sense on a clear day. Wind, rain, or haze can reduce the payoff, so let your driver help decide if conditions are poor. One of the tour’s strengths is that a good driver can adjust the order of stops rather than forcing you to visit a viewpoint at the worst possible time.
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Black Sand Beach, Red Beach, and the volcanic coast

Perissa Black Sand Beach gives you a chance to slow down. The suggested hour allows time for a swim, a sunbed, or lunch at a beachfront taverna. The dark sand reflects Santorini’s volcanic origins and creates a very different mood from the white villages above the caldera.
A recommended beachfront restaurant may offer complimentary sunbeds for tour customers, but you are free to choose another restaurant. Lunch is not included, so ask about prices and menu choices before settling in. This is also the best stop if you want a proper meal rather than a quick pastry or snack.
Red Beach is a short, dramatic stop near Akrotiri. Red cliffs meet the blue water, creating one of the island’s most unusual settings. The suggested 20 minutes is aimed at photos and a brief look. A short walk is required, and the ground can be uneven. I would not plan this as a long swimming stop.
The tour’s own timing is sensible here: about an hour at Perissa and 20 minutes at Red Beach. Trying to swim, eat, and explore both beaches in a short tour would leave little time for the rest of the island. If you want a beach day, tell the driver early and drop one or two inland stops.
Akrotiri: Santorini’s most important historical stop

Akrotiri Archaeological Site is the most substantial cultural visit on the route. This prehistoric settlement was buried in volcanic ash more than 3,500 years ago. The remains include streets, multi-story buildings, drainage systems, and frescoes, offering a clear picture of a highly developed Aegean community.
You visit the site independently, with about 40 minutes suggested. Admission is not included and costs €20 per person according to the tour details. A licensed professional guide can be arranged for an additional fee if you want more explanation.
Forty minutes is enough for an introduction, but it is not a full study visit. If ancient history is a priority, book eight hours, request the licensed guide, and reduce the number of wineries or beach stops. If you only want a general look, the independent visit keeps the cost lower and lets you move at your own pace.
Akrotiri also pairs well with Red Beach and the lighthouse because all three are in the southern part of the island. Grouping them reduces unnecessary backtracking.
Akrotiri Lighthouse and the quieter sunset option

The Akrotiri Lighthouse is one of the oldest lighthouses in Greece and sits on a rugged southern cliff. The viewpoint looks across the caldera and the Aegean. A standard stop lasts about 20 minutes, which is enough for photos and a short pause.
For an afternoon tour, the lighthouse can replace Oia as a sunset location. This is an excellent option if you want open views without spending the evening in Oia’s crowded lanes. The tour description presents it as a more peaceful alternative, but sunset timing still depends on the season and the day’s conditions.
Do not expect a museum visit or a long walk around the lighthouse. The value is the setting and the broad view. Ask the driver about the best order for Akrotiri, Red Beach, and the lighthouse so you are not racing south at the end of the day.
Megalochori and Santorini’s wine country

Megalochori is a well-preserved traditional village with vaulted lanes, bell towers, and classic Cycladic buildings. The planned 20 minutes is short, but it works as a quiet stroll between bigger attractions.
Santorini’s volcanic soil supports distinctive grape varieties, especially Assyrtiko. The tour offers three different winery choices, each with a different character.
Estate Argyros offers award-winning wines in a modern setting, with emphasis on volcanic varieties such as Assyrtiko. A tasting takes about 30 minutes and costs extra.
Wine Museum Koutsogiannopoulos occupies a natural cave with a 300-meter maze of corridors. It covers Santorini wine production from 1660 to 1970. This is the most unusual wine stop because the setting itself is part of the experience.
Santo Wines combines wine tasting with caldera views. You can tour the winery, watch an educational film, sample wines, and shop for local products. The views make it especially appealing late in the day, and one visitor described ending the tour there with wine at sunset.
Wine tasting costs €40 per person and is not included. That price can be worthwhile if wine is central to your visit, but it is unnecessary if you would rather swim at Perissa or spend more time in the villages. The flexibility to choose beach time instead of wine is one of the tour’s practical advantages.
Ftelos Brewery for a different taste of the island
Ftelos Brewery offers a modern alternative to Santorini’s wine circuit. The stop lasts about one hour and 10 minutes, with a look at the brewing process, tastings of local flavors, and time in a relaxed, stylish setting.
Admission and tasting costs are not included. This stop makes the most sense for beer fans or for repeat visitors who have already seen the standard wine attractions. It is too long to add casually to a four-hour route alongside Oia, Akrotiri, and the beaches.
How much can you really see in four to eight hours?
The tour’s flexible length is useful, but time still obeys the laws of geography. In four hours, choose a clear theme:
- Oia, Firostefani, and one village
- Akrotiri, Red Beach, and the lighthouse
- Oia, a beach, and one scenic lunch stop
- A southern route with Akrotiri and a winery
A six to eight-hour booking gives you room for Oia, Pyrgos, Profitis Ilias, a beach, and either Akrotiri or a winery. You may see more, but you should not expect a full visit at every stop.
Several strong experiences came from guides shaping the route around personal priorities. Theo was praised for history, restaurant advice, and flexible planning. Dimitris was praised for punctual hotel pickup, clear explanations, and covering the island efficiently. Vasilis received especially warm praise for helping a visitor whose father had mobility challenges. These details point to the real value of the tour: not simply transportation, but help deciding what deserves your limited time.
Cruise port details and mobility concerns
Cruise passengers meet the driver at the upper station of the cable car, where the guide holds a sign with your name. Round-trip cable-car tickets are optional and cost €20 per person. Build extra time into your plan because the cable car can develop long lines.
Do not casually choose the stairs to the port. One account describes roughly 700 winding steps downhill as exhausting even for active adults. The route can also be slippery. Waiting for the cable car is the safer choice for most people.
Hotel pickup is from the lobby or the nearest place accessible to vehicles. Airport arrivals meet the driver in the arrivals area. Most people can participate, but Santorini’s steps, uneven surfaces, steep lanes, and vehicle boarding require care. If someone in your group has mobility limits, tell the company before booking and request the most suitable vehicle.
Price, inclusions, and overall value
At $72.56 per person, the tour is priced well for a private half-day outing, especially if several people share the vehicle. You receive private transportation, air conditioning, bottled water, a map, a local driver and guide, and pickup and drop-off at a hotel, port, or airport.
The price does not include lunch, Akrotiri admission, wine tasting, or the cruise cable car. Those extras can change the final cost quickly. A group that chooses Akrotiri and wine tasting would add about $60 per person before lunch and cable-car costs.
The value is strongest for a cruise stop, a first visit, or a family group that wants to see several parts of Santorini without renting a car. It is weaker for solo visitors or couples who want only one village and a slow meal.
Free cancellation is available up to 24 hours before the start time. Changes or cancellations made within 24 hours are not refunded.
Should you book the Best of Santorini Customized Private Tour?
I would book this tour if you have one day or less, want to see beyond Oia, and care about choosing your own pace. It is particularly useful for cruise passengers, families, couples, and groups who can share the private-vehicle cost.
Before booking, decide on two or three priorities. Ask for the exact vehicle if you have six or more people, confirm the pickup point, and say clearly if you want a licensed guide at Akrotiri, a winery, a beach lunch, or sunset at the lighthouse instead of Oia.
Skip it if you want a slow, independent day in one village or if you dislike driving between many stops. For everyone else, this is a practical way to see Santorini’s famous views, traditional villages, volcanic coast, and ancient past in one well-planned day.
FAQ
How long does the private Santorini tour last?
You can choose a tour lasting approximately four to eight hours. The best length depends on how many villages, beaches, historical sites, and wineries you want to visit.
Is hotel pickup included?
Yes. Pickup and drop-off are included for hotel, port, and airport arrivals. Hotel pickup is at the lobby or the nearest vehicle-accessible location.
Where do cruise passengers meet the driver?
Cruise passengers meet at the upper station of the cable car. The driver or guide will hold a sign with your name.
Are cable-car tickets included?
No. Round-trip cable-car tickets for cruise passengers are optional and cost €20 per person.
Is admission to Akrotiri included?
No. Admission to the Akrotiri excavations and museums is optional and costs €20 per person. A licensed professional guide can also be arranged for an additional fee.
Is wine tasting included in the price?
No. Wine tasting is optional and costs €40 per person. Lunch is also not included.
Can I choose the places I visit?
Yes. This is a private customized tour, so you can select the places you want to see and ask the driver for recommendations. Afternoon departures can include sunset at Oia, or at the Akrotiri Lighthouse as an alternative.
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